The 17th edition of the Concurso Nacional de Belleza de Colombia (Señorita Colombia 1969) was held on 11 November 1969 in Cartagena, Colombia. María Luisa Riascos Velásquez of Antioquia won the title and was crowned by Margarita María Reyes Zawadzky. This was the first edition whose election and coronation gala was broadcast on Colombian television; it was not live and aired the following day on Canal Nacional.