Miss Costa Rica 2010, the 55th edition of the national pageant selecting Costa Rica’s representative for Miss Universe 2010, was held on 2010-04-16 at Hacienda Pinilla in Liberia, Guanacaste, and broadcast by Teletica. Jessica Umaña, Miss Costa Rica 2009, crowned Marva Wright as Miss Costa Rica 2010. The winner earned the right to compete at Miss Universe 2010 in Las Vegas.